What is the Confidence Score?
The Confidence Score is a new kind of scoring tool that uses AI to predict the likelihood of a successful delivery to a particular address.
Using extremely large amounts of historical multi-carrier address data, we take risk factors such as return/reshipment frequency, claim filings, delivery attempts, incident reports, and certain locational risks to provide each address a 10-100% score. Please note that the Confidence Score does not take into account the likelihood of carrier delays.
Score Ranges
80-100% = Low Risk or low likelihood of loss
60-79.9% = Elevated Risk or ~3X to 4X the likelihood of loss (compared to a 80-100% score)
35%-59.99% = High Risk or ~10X the likelihood of loss
10%-34.99% = Extremely High Risk or ~15X the likelihood of loss
Why is the Confidence Score important to me?
Desktop research shows that shipment loss from Porch Piracy or Fraud alone is estimated to affect 2% of all digital sales, becoming over a $12B problem annually. Most companies and brands have zero insight beyond their own internal data to address risk before they ship, which is often decentralized and unactionable. The Confidence Score can help you protect your shipments more efficiently. It can also help you take action before you ship, such as requiring a signature or rerouting your shipment to a safer address, like an Access Point or hub.
How does it actually work? (In charts)
How long does a Confidence Score last for an address?
The scoring is dynamic, with a rolling 24 months (104 weeks) worth of data in the database that is updated and refreshed every Sunday night.
What should I do if I see a low Confidence Score?
We’ve seen customers integrate the scoring into their shipping workflows in various ways. One example is for scores of a certain threshold to be pushed to the Customer Service team for further review. Requiring a signature and/or adding additional shipment coverage is the most common action taken. Another option is to redirect very low scores to an Access Point location (pending your customer's approval).
How are multi-unit living spaces treated or scored? Is a unique score populated at the unit or complex level?
Currently, the score reflects the apartment complex itself, not individual scores based on the unit number.
How many deliveries are needed at an address in order to generate a score?
An address must have a minimum of 10 shipments within the last 2 years of rolling data in order for us to populate a score.